How businesses market their products and services has changed considerably over the last twenty years. At the turn of the century, newspaper, radio, and print advertising were king. Google AdWords wasn’t even a “thing” yet. But today, to get a message out effectively, companies need to reach their audiences online through multiple digital channels. This...
Having a digital marketing strategy is increasingly important for reaching your target audiences. Digital marketing as the overall share of marketing spend has been increasing steadily, and it’s expected to make up 46% of total global ad spend this year. Beginning a relationship with a digital marketing firm can be like taking a leap of faith. Most...
Having a robust online marketing campaign means using several strategies that all work together for the ultimate goal of driving revenue and increasing profitability for your business. A good digital marketing strategy depends upon both foundational elements of your digital presence, like your website, and the strategies you use in your marketing. Foundational elements are things...
Many businesses in North America are still working their way back from the pandemic and wondering what steps they should take next. Industries around the world were hit hard when everyone had to stay indoors, and companies had to close their physical locations during stay-at-home orders. In the US, 73.1% of surveyed companies stated the pandemic had...
Once you work with a developer to build your website, you don’t need anyone after that to handle it, right? Not quite! Today’s websites are constantly changing and evolving, even if you haven’t touched them in a while. In the “olden days” of the web, before responsive and mobile sites were a thing, websites were...
You’ve worked hard on a great website and finally get to launch it. But now, instead of it bringing you tons of business, it’s just gathering cobwebs because you have no visitors. Too many small business owners think that once they put up their website, the people will just come on their own. But the...
Advertising has undergone a huge transition in the last twenty years. In prior days, advertising was done in newspapers and magazines. Today, it’s all about online marketing. Pay-per-click (PPC) advertising is one of the main ways that businesses are found by customers. 85% of consumers search online for local businesses and using paid Google ads is...
When WordPress began to gain popularity as an easy way to create responsive sites, it changed the way websites were designed for many. Instead of having to use an HTML editor like Dreamweaver and hire a team of designers and developers, small businesses found they could use a free template and get something online that...
Your website can be gorgeous and have all the bells and whistles, but if it takes too long to load, it’s all for naught. One of the most important factors for website success is site speed. It’s a Google SEO ranking factor and can often be the cause of lost leads and potential sales. 45.4%...
Search engine optimization (SEO) is one of the best marketing tools of any Greater Toronto area business. If you do it right, you can set your site up for continuous traffic that gains you quality leads year-after-year.
