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How Do You Know Which Social Media Channel to Advertise On?
How businesses market their products and services has changed considerably over the last twenty years. At the turn of the century, newspaper, radio, and print advertising were king. Google AdWords wasn’t even a “thing” yet. But today, to get a message out effectively, companies need...
Is Your Digital Marketing Firm Keeping You in the Dark? (Reports You Should Ask For)
Having a digital marketing strategy is increasingly important for reaching your target audiences. Digital marketing as the overall share of marketing spend has been increasing steadily, and it’s expected to make up 46% of total global ad spend this year. Beginning a relationship with a digital marketing...
The Difference Between Brand Awareness, Lead Generation and Sales Campaigns
Having a robust online marketing campaign means using several strategies that all work together for the ultimate goal of driving revenue and increasing profitability for your business. A good digital marketing strategy depends upon both foundational elements of your digital presence, like your website, and the...
Business Is Slow Right Now, Why Should I Rely on a Refreshed & Current Website
Many businesses in North America are still working their way back from the pandemic and wondering what steps they should take next. Industries around the world were hit hard when everyone had to stay indoors, and companies had to close their physical locations during stay-at-home...
I Already Had My Website Built Why Do I Need Someone to Manage It
Once you work with a developer to build your website, you don’t need anyone after that to handle it, right? Not quite! Today’s websites are constantly changing and evolving, even if you haven’t touched them in a while. In the “olden days” of the web,...
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