How businesses market their products and services has changed considerably over the last twenty years. At the turn of the century, newspaper, radio, and print advertising were king. Google AdWords wasn’t even a “thing” yet. But today, to get a message out effectively, companies need...
Having a digital marketing strategy is increasingly important for reaching your target audiences. Digital marketing as the overall share of marketing spend has been increasing steadily, and it’s expected to make up 46% of total global ad spend this year. Beginning a relationship with a digital marketing...
Having a robust online marketing campaign means using several strategies that all work together for the ultimate goal of driving revenue and increasing profitability for your business. A good digital marketing strategy depends upon both foundational elements of your digital presence, like your website, and the...
Many businesses in North America are still working their way back from the pandemic and wondering what steps they should take next. Industries around the world were hit hard when everyone had to stay indoors, and companies had to close their physical locations during stay-at-home...
Once you work with a developer to build your website, you don’t need anyone after that to handle it, right? Not quite! Today’s websites are constantly changing and evolving, even if you haven’t touched them in a while. In the “olden days” of the web,...
