Once you work with a developer to build your website, you don’t need anyone after that to handle it, right? Not quite! Today’s websites are constantly changing and evolving, even if you haven’t touched them in a while. In the “olden days” of the web,...
Advertising has undergone a huge transition in the last twenty years. In prior days, advertising was done in newspapers and magazines. Today, it’s all about online marketing. Pay-per-click (PPC) advertising is one of the main ways that businesses are found by customers. 85% of consumers search...
When WordPress began to gain popularity as an easy way to create responsive sites, it changed the way websites were designed for many. Instead of having to use an HTML editor like Dreamweaver and hire a team of designers and developers, small businesses found they...
Your website can be gorgeous and have all the bells and whistles, but if it takes too long to load, it’s all for naught. One of the most important factors for website success is site speed. It’s a Google SEO ranking factor and can often...
Search engine optimization (SEO) is one of the best marketing tools of any Greater Toronto area business. If you do it right, you can set your site up for continuous traffic that gains you quality leads year-after-year.