You’ve worked hard on a great website and finally get to launch it. But now, instead of it bringing you tons of business, it’s just gathering cobwebs because you have no visitors.
Too many small business owners think that once they put up their website, the people will just come on their own. But the internet is a vast place, and to get the traffic you need to your website takes some time and effort.
Having your site found in the search engines isn’t automatic. While Google may index your site, it’s not going to do you much good if it comes up on page 12 of a pertinent keyword search.
75% of internet searchers never go past page 1 of a Google search.
Bringing traffic to a website takes a concerted multi-pronged marketing effort that includes tactics to drive traffic now as well as plant the seeds for great search rankings in the future.
What do those sites ranked on page 1 of Google have that other sites don’t? One big factor that gets them a high ranking is on-page search engine optimization (SEO).
Google uses over 200 different factors in its ranking algorithm, which makes good SEO more than just picking the right keywords. Keywords have to be used in the right places (title tags, alt image tags, etc.) and need to be used just the right number of times, not too much and not too little.
Optimizing your site pages for good search rankings includes understanding what Google is looking for:
- Quality content
- Relevant content
- Easy-to-read content
- Pages that keep visitors engaged
- Pages that are the best answer to a search query
When evaluating your search rankings, you want to create your web pages with good SEO tactics in mind. Some of these include:
- Choosing the right keywords for that specific page
- Not using the same keywords for every page on your site
- Making use of keywords in text, title tags, descriptions, and page URL
- Using companion keywords
- Using structured data to help Google better classify your content
- Using anchor text and interlinking your relevant site pages
Beyond SEO on your webpage to help that page make its way up the Google search results is offsite SEO. This involves bringing traffic to your site in other ways.
One of the most important methods of offsite SEO is getting other sites to link to yours, which is called backlinking. The more backlinks you can get to your site from other quality sites, the more traffic you drive, plus it positively impacts your page’s Google search position.
Offsite SEO also includes other things you do online to send people back to your website and is collectively referred to as content marketing. These include things like:
- Social media posts
- Guest blogs
- Online press releases
- Posting your blogs on platforms like LinkedIn’s Articles
- YouTube videos
Each of these types of content marketing along with backlinking help you drive more visitors to your site and also boost your page’s SEO at the same time.
One thing about search engine optimization is that it takes time. You can’t fully optimize your page today and expect it to jump several pages in the rankings tomorrow. SEO is like planting seeds that will grow and blossom.
One way that you can bring immediate traffic to your site is through PPC advertising. This is when you pay Google or another site, like Facebook, to show ads with links to your site that are targeted by keywords and audience.
PPC can be a great way to drive traffic and leads to your site, both when it’s brand new and as a companion to your SEO efforts. However, it has to be done right so it’s cost effective and brings you good ROI.
Another way to drive visitors to your website is through direct marketing. This is when you reach out to people directly through email, postcard mailers, newsletters, text messages, etc. to encourage them to visit your site.
One of the most popular and cost-efficient methods of direct marketing is email. You’ll often find sites using exit popups that offer a coupon if you sign up for their email newsletter.
Every $1 spent on email marketing brings an average return of $42.
Optimize for Site Conversion
Once people get to your page, do you capture their information, or do they just remain a visitor statistic with no way to reach out to them?
It’s important that you turn those anonymous visitors into leads by optimizing your site for conversions. This involves ensuring that the pages people are visiting have a call-to-action on the page asking them to reach out to you in some way.
This can be something like:
- Call us for a free consultation!
- Signup to receive tips in your inbox weekly.
- Request a quote today!
- Buy now!
The goal is to convert the person that’s been brought to your website by all your other efforts into a lead or immediate sale.
Need Help Bringing New Leads to Your Website?
Data First Solutions has marketing experts that can help you with SEO, PPC, social media, and lead conversion.
Contact us today to book a free assessment. Call 1(855) DATA-1ST / 1(855) 328-2178 or book your assessment online.