Search engine optimization (SEO) is one of the best marketing tools of any Greater Toronto area business. If you do it right, you can set your site up for continuous traffic that gains you quality leads year-after-year.
Good SEO involves multiple tactics that all work together to get you a visible position on searches for the products or services that you offer. This type of strategy can also boost your entire site. It’s like each well-optimized page is one rower on a team, all of them working in unison to move your sales and marketing strategy forward.
68% of all online sessions begin at a search engine.
What are some of the components that go into good SEO and result in your pages earning a top spot in Google search rankings?
Here are some of the key components that Data First Solutions checks in our free SEO & website reports:
- Use of keywords (title, meta, header tags)
- Volume of content
- Alt tags
- Backlinks to the site
- Sitemap setup
- Robot text instructions
- and more
It’s important to have a good SEO strategy because people tend to trust organic results more than paid ads. In one study using eye-tracking technology, it was found that 70-80% of searchers ignored paid ads and preferred organic results.
How Can I Measure SEO Performance?
Once you’ve optimized your site pages for SEO, how can you monitor the performance of your SEO strategy?
Here are several key metrics to help you gauge SEO effectiveness.
An important metric of whether or not your pages are climbing in the rankings is exactly what position your pages hold.
Tools like Tiny Ranker keep track of your page ranking for your desired keywords and tell you where they are positioned. This allows you to see exactly which pages are climbing and which ones may need some backend SEO tweaking to gain higher positions.
Backlinks to Your Page
If your pages gain SEO traction, then they’ll begin gaining quality backlinks. For example, someone writing content about a product or service area that you work in, may do a search, find one of your blogs with an interesting statistic and link back to you, further boosting your SEO quality.
Within WordPress or tools like Google Analytics, there are ways to check how many referrals (backlinks) you’re receiving and from whom. Quality backlinks to your site are an indicator that your SEO strategy is working.
Two key KPIs you can look at to see if your SEO is generating traffic are:
- Number of Users
- Number of New Users
When you filter this by organic traffic only in your Analytics reporting, you’ll be able to see a page’s statistics over time.
What you want to see is an upward trend of more users visiting your page. If you begin to see that number of visits going down, this could be an indicator that you need to “refresh” your page by adding some more content and tweaking your SEO tags.
Are people converting after they land on your pages? Page conversion tracking can be easily set up in Google Analytics or other tools and can tell you when someone:
- Signs up for your email newsletter
- Downloads content
- Makes a purchase
- Contacts you through your webform
- Calls a specific contact number
Once you have a page up and optimized for SEO, if you begin seeing conversions coming from that page, it’s a sign of positive SEO performance.
Time On Page
How long are people spending on your page once they get there? If you’ve worked hard to get a good search ranking that draws in visitors, you don’t want them leaving your page right after they land on it.
The longer the time on page, the more indication that your SEO strategy is working and serving up relevant content to the keywords that were searched on to find it.
If you see a short time on page of just a few seconds, this could mean that the overall content of the page isn’t compelling, isn’t a good match for the optimized keywords, or just doesn’t look very appealing (i.e. no images, too text-heavy, poor formatting)
Over 50% of all searches on Google are done via a mobile device. This means that good SEO needs to generate mobile traffic as well as desktop if you want to be successful in reaching your target audiences.
Review reports for mobile visitors, not just all visitors. If you’re finding that you have more visitors on desktop than mobile, this could signal a need to optimize your site to make viewing and navigation easier for mobile users.
One more important metric that’s an indicator of SEO performance is Domain Authority. This is not a Google performance stat, but is an indicator developed by Moz that predicts how well your website is likely to perform in search engine results pages (SERPs).
It looks at several factors that involve good SEO optimization. Domain Authority is scored on a 1 to 100 scale, with the higher score being better.
Get a Free SEO & Website Report Today!
How does your website rank? Data First Solutions offers a free SEO and website report and can provide you the SEO insights and help you need to get your organic ranking strategy working for you.
Contact us today to book a free website assessment.
Call 1(855)DATA-1ST or book your assessment online.